How Simple Questions Turn Leads Into Enrollments
Asking the Right Questions: The Secret to Turning Leads Into Enrollments
Most people in network marketing think success comes from saying the perfect pitch. They practice scripts, memorize lines, and try to “close” people. But that’s not how it works.
The truth is simple: people do business with people they like and trust. And the fastest way to build that trust is by asking the right questions.
In this training, you’ll learn how to:
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Stop worrying about rejection.
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Ask non-invasive, non-confrontational questions.
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Guide leads with either/or “directional” questions.
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Use one powerful phrase to keep conversations flowing.
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Build trust that leads to enrollments.
Let’s dive in.
Why Questions Work Better Than Pitches
Think about the last time someone tried to sell you something by talking non-stop. Did you feel excited—or pressured?
Most people shut down when they feel pushed. But when someone asks you questions and listens, you feel heard. You open up. You share. You start to trust them.
That’s the whole point here. The right questions make your lead feel like you care about them, not just the sale. And when they trust you, they’ll naturally be more open to your opportunity.
Always Assume They’re Interested
Here’s a mindset shift: if they’re a lead, they’re already interested.
Nobody fills out a form, answers a survey, or responds to an ad unless they’re looking for something. They may not know all the details yet, but the fact they showed up means curiosity is there.
Your job is not to “convince” them. Your job is to guide the curiosity that already exists.
Why Directional Questions Lower Rejection
Most fear in network marketing comes from hearing the word “no.” People freeze because they don’t want rejection.
But here’s the truth: rejection only happens when you corner someone. A yes/no question is like a trap—they either say “yes” or slam the door with “no.”
Directional questions remove that trap. Instead of pushing them into a corner, you open a path.
Example:
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Wrong: “Are you interested in joining my business?”
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Better: “Would you rather earn part-time income or full-time income if you had the choice?”
See the difference? One puts pressure on them. The other invites them to share. No walls go up.
Directional Questions vs. Yes/No Questions
Here’s where most people mess up: they ask questions that go nowhere.
Example:
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“Are you interested in making more money?” → Easy answer: “No.” Conversation over.
Instead, ask directional questions. These don’t box people in. They open the door to conversation.
Examples:
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“Are you looking for part-time income or full-time income?”
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“What are you currently doing for work?”
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“Have you ever thought about being a business owner?”
See the difference? These aren’t scary. They’re simple. And they move the talk in a useful direction.
The Magic Phrase: “Tell Me More”
Here’s the most powerful phrase you can use in any conversation:
“Tell me more.”
When you say this, three things happen:
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The lead keeps talking.
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They reveal more about what they want.
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They start liking you because you’re letting them do the talking.
And the more they talk about themselves, the stronger your connection becomes.
Example: Bad Conversation vs. Good Conversation
Bad Conversation (Pushy):
You: “Are you interested in joining my team?”
Lead: “Not really.”
You: “But it’s easy! You can make tons of money fast!”
Lead: “No thanks.”
→ Trust is gone.
Good Conversation (Guided):
You: “Are you looking for part-time income or full-time income?”
Lead: “Part-time, at least to start.”
You: “Nice, tell me more about why part-time fits right now.”
Lead: “I’m busy with work and family, but I’d like to add something extra.”
You: “I get it. A lot of people I work with felt the same way. Have you ever thought about owning a business instead of just working for one?”
Lead: “Yeah, I’ve thought about it but never knew how to start.”
You: “That’s exactly why people look into what we do. Want me to share a simple plan?”
→ Trust is built. Door is open.
Building Trust One Step at a Time
Trust is built in layers. Think of it like stacking bricks. Every question you ask is another brick.
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When you ask what they’re doing for work, you’re learning about their world.
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When you ask if they’ve thought about being a business owner, you’re planting seeds.
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When you say “tell me more,” you’re showing you value their story.
Brick by brick, you’re building something solid. And people only do business with people they trust.
Extra Training: Tone, Pace, and Confidence
Even the best questions fail if your delivery is off. Here’s what to focus on:
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Tone: Keep your voice relaxed and friendly, not salesy.
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Pace: Don’t rush. Let silence happen—it means they’re thinking.
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Confidence: Assume they want to talk. If you sound nervous, they’ll feel nervous too.
Your energy shapes the conversation. Calm, confident, curious energy creates trust.
A Simple Conversation Flow
Here’s a quick 5-step process you can use with any lead:
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Start casual.
“Hey [Name], I saw you were checking out some info about working from home…” -
Ask a directional question.
“Are you looking for part-time or full-time income?” -
Listen and extend.
“Oh, interesting. Tell me more about that…” -
Drop a seed.
“That’s why a lot of people I work with started looking into owning a business. Have you ever thought about that?” -
Guide forward.
“Sounds like this could be a fit. Want me to share a little more detail?”
That’s it. No stress. No pressure. Just a natural flow.
Why This Works Every Time
This method works because it’s based on human nature. People love talking about themselves. They love being listened to. And they’re more open when they don’t feel like they’re being “sold.”
By asking the right questions, you shift the whole dynamic. You stop being the “salesperson” and become the trusted guide.
The Urgency Factor
Here’s one more important truth: leads don’t last forever.
If you wait too long, someone else will reach them first. Or they’ll lose interest. Or life will distract them.
That’s why you need to take action now. The faster you connect, the warmer the conversation will be.
Think of it like this: the right question asked today could be the start of an enrollment tomorrow.
Action Steps to Take Right Now
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Pick your top 5 questions.
Write them down. Practice them until they feel natural. -
Use “tell me more.”
Make it part of every conversation. -
Call your next 10 leads.
Don’t wait. Use this method today. -
Track responses.
Notice what works. Repeat it. -
Keep the flow simple.
Don’t overcomplicate it. The goal is trust, not a perfect script.
Closing Thoughts
This isn’t rocket science. It’s people talking to people.
When you ask the right questions, you get the right answers. When you listen, you build trust. And when trust is there, enrollments follow.
Stop overthinking. Start asking. The leads are ready—you just need to guide them.
